I’ve been getting a lot of questions about EPKs lately. What are they? Is an EPK online like a website, or offline like a collection of files? What’s the difference between an EPK and a website? Do I need one? What should I include in it? This blog post will attempt to answer all ofRead More...

The artist bio: it’s a crucial element of any artist’s press kit or website. And for many it’s also one of the single hardest things to come up with. But since your bio is your statement to the public about who you are, what you’re doing, why you do it, and why you’re noteworthy –Read More...

Never underestimate the power of type. You may not realize it, but each time you observe an ad on the subway, read a flyer posted at your local coffee joint, or flip through the pages of your favorite magazine – the fonts used there are affecting the way in which you perceive the information. AndRead More...

“Don’t talk to me about contracts, Wonka – I use them myself. They’re strictly for suckers.” (Sam Beauregarde in Willy Wonka and the Chocolate Factory) A good quote from one of my favorite movies – but in all seriousness, contracts are definitely not for suckers. They’re actually for professionals who want to be smart inRead More...

It’s so easy to start a blog these days that sometimes it seems like everyone and their mother has one. So amidst a sea of bloggers in an ocean of blogs, how can you differentiate yours from the rest? Well, the really successful blogs (in other words, the ones that actually get read) all haveRead More...

Facebook pages are all the rage these days (not to be confused with Facebook profiles – click here to understand the difference). And it’s not too hard to see why. After all, they’re a great way to inform all the people you know (or all the Facebook users anyway) about your “business” on a regularRead More...

Favicons. After I tell you what they are, I promise you’re going to want your own right away, so keep reading. To see what a favicon is, first open your Internet browser of choice (Firefox, Chrome, etc.) and take a look at the tabs you have open (tabs appear when you have multiple sites openRead More...

How can I get my own Wikipedia page? This is a question I’ve been hearing a lot lately. And I’ll confess that, until recently, I did not know the answer. I remember for a long time hearing that anyone can write and publish a Wikipedia page. But if anyone can write one, I always wonderedRead More...

These are the questions on every musician’s mind today: How do I sell my music online? What are my options? Do I have to give a percentage to a third-party-service? What’s ultimately the best choice? If answers to these questions are what you’ve been looking for – look no further. For these are the veryRead More...

I’ve had a lot of people asking me about SEO lately, and it’s no wonder. For those of you who don’t know, SEO stands for Search Engine Optimization. In layman terms, it means things you can do to your website’s code to help it rank higher in a Google search for the words/phrases you wantRead More...

Last week I was attending a concert by a renowned jazz musician in the NYC area, and on the set break we were talking about CD sales. They commented that although their music is quite popular in Japan, amazingly the last time they were there, CD sales were quite low. It raises the questions: AreRead More...

Spotify has become quite the hot topic among freelance musicians today. For those of you who have not heard of Spotify or don’t know what it is exactly, it’s a Swedish-founded service offering unlimited streaming music from a range of major and independent record labels for a small monthly fee. What this means to you:Read More...