What is a brand? Many people think that your brand is simply the aesthetic side of your business – meaning the colors and fonts that you use, and your logo if you have one. But a brand is much more than this. It’s the emotional and psychological relationship you have with your clients and customers.Read More...

There is a lot of mystery today around what exactly personal coaches do. No, they are not personal trainers. Nor are they therapists or psychologists. To the best of my understanding, a personal coach provides support and guidance in helping a person achieve a specific personal or professional goal. So what exactly might that goalRead More...

Welcome to the second installment in a new interview series created by Continuum Web Design called Freelancing Artists: How They Make it Work. How do freelancing artists do it? How do they piece together work to create a sustaining and stable career?  Through this interview series, I aim to get to the heart of those questions by talkingRead More...

As musicians, we all obviously need to have music available for listening on our websites. But as we creep further and further into the 21st century, the options are getting more and more vast and it’s quite easy to get overwhelmed as a result! I think the most important thing is to figure out whatRead More...

Welcome to the first installment in a new interview series created by Continuum Web Design called Freelancing Artists: How They Make it Work. How do freelancing artists do it? How do they piece together work to create a sustaining and stable career?  Through this interview series, I aim to get to the heart of those questions byRead More...

I’ve been getting a lot of questions about EPKs lately. What are they? Is an EPK online like a website, or offline like a collection of files? What’s the difference between an EPK and a website? Do I need one? What should I include in it? This blog post will attempt to answer all ofRead More...

The artist bio: it’s a crucial element of any artist’s press kit or website. And for many it’s also one of the single hardest things to come up with. But since your bio is your statement to the public about who you are, what you’re doing, why you do it, and why you’re noteworthy –Read More...

Never underestimate the power of type. You may not realize it, but each time you observe an ad on the subway, read a flyer posted at your local coffee joint, or flip through the pages of your favorite magazine – the fonts used there are affecting the way in which you perceive the information. AndRead More...

“Don’t talk to me about contracts, Wonka – I use them myself. They’re strictly for suckers.” (Sam Beauregarde in Willy Wonka and the Chocolate Factory) A good quote from one of my favorite movies – but in all seriousness, contracts are definitely not for suckers. They’re actually for professionals who want to be smart inRead More...