Achieving stellar SEO is an ongoing journey for sure, but these five easy ways to improve your SEO will get you started.
Ok, here’s the deal. As much as we all wish it were true, there’s simply no magic bullet when it comes to getting your website to show up on Google.
However! There’s good news: with just a little insight into what makes Google tick and a small investment of time, you can be in a much better place than you are now. Give the following 5 quick tips a try and see where it gets you.
Ask yourself how people search for you.
The first step in any SEO improvement begins in figuring out what the heck people actually type into Google when they want to find you. If you’re not sure, try asking your customers.
Put those search phrases into your headlines.
Most website builders allow you to create “H1” or “Heading 1” headlines. These are the ones Google deems most important on your website (especially the one at the top of your homepage). Strive for a balance between being organic (writing for a human) and being Google-friendly (writing for a robot). Try to work your top key search phrase (what people search for when they need to find you) into the H1 headline at the top of your homepage. If you’re wondering which website builder is right for you, check out this episode of my web series!
Start a Blog.
Google loves websites that continually put out relevant content and that don’t remain static for too long. If you have a WordPress website, the Yoast SEO plugin allows you to set a target key phrase for each post and see how you’re doing. Check out my post on Blog Topic Idea Generation if you’re not sure where to start.
Set up a Google Business Page.
If you haven’t done so already, head on over to Google Business to get started, and don’t forget to (kindly) ask your happy customers to post reviews! This will help put you, ahem, on the map.
Don’t Forget Your Site Title and Domain.
Make sure that your site title (the title that shows up for your website in a google search) includes your top search phrase. And while it doesn’t work to do so in every case, if you can get a keyword or two into your domain name, it’s all the better.
I hope these 5 easy ways to improve your SEO will get you where you want to be!