What are the best ways to integrate social media into your website? Here are my five favorite ways.
You KNOW you’re supposed to have a website and you KNOW you’re supposed to stay active on social media – but where in the world do these two things meet? Actually, in lots of ways! Your website is your business’s home base: it’s where people go when they want to meet you, learn about you, and experience your awesomeness. Your social media, on the other hand, are your flyers (or owls if you prefer). Their job is to ultimately, at some point, get people to go to your website to start the conversation. So when these two marketing powerhouses work seamlessly in tandom with one another? It’s truly a happy marriage (with powerful results). Read on to find out the five best ways to integrate social media into your website and begin your adventure.
1) Let website visitors know your #hashtag.
What better way to encourage your fans/audience/people to spread the word about you than letting them know what your unique and branded hashtag for your business is? Your hashtag could simply be your business name, or it could be a creative twist on your business name. Whatever it is, tell your website visitors how to do a shout out to you when they’re on social media and they’ll love you forever. Better yet, hold some kind of a contest that requires people to use your hashtag to enter. As I write this, I’m thinking it’s time for me to add a “#getellanyzed” section to my homepage 😉
2) Include social media buttons in your footer.
What I love about including social media buttons in your website footer is that it gives your visitors a place to go when they’ve hit the “end of the road” in their visitor journey on your site. If they’ve scrolled alllllll the way down your homepage without clicking on any of your Call-to-Action buttons? It might mean they’re not quite ready to engage in the way you’d like them to. So at this point, offering them a friendly next step is a great idea. In other words “So you’re done being on my website? That’s cool, but here’s a link to Facebook in case that’s more your style.” Hot tip: if possible, make sure your social media buttons are branded and fit the style and vibe of your website.
3) Add your latest post to your website.
The great thing about embedding your latest social media post on your website is that it adds a little “freshness” on an ongoing basis without you having to do anything! Every time you do that latest Tweet or Facebook Post – a widget on your website will automatically update. I’m a fan of keeping this short and sweet – meaning one platform, one post (the exception being Instagram when including around six photos is ideal). It communicates to your website visitors that you’re current, you’re active, and you’re engaged. And if you can include a button that allows visitors to automatically follow you on that platform directly on your website, all the better.
4) Put your social media reviews on your website.
Testimonials of ANY kind are great – but let’s face it: when we see a testimonial on a social media platform (i.e. Facebook, Yelp, etc.) it holds a little bit of *extra* reliability over sheer words because we can see a link to the profile of the person who posted it (“Wow, they’re a real human being!”). Whatever platform you’ve garnished the most review on (Google counts!), integrate those into your website, whether via a true embed code offered by that social media platform – or simply with a heading that says “My Reviews on Google” with a button that takes the user there to view them. Your reviews on social give you even more “street cred” so you might as well use that, right?
5) Post links back to your website on social media.
Yes, I realize this might seem obvious 🙂 But so many of us forget! What’s the primary purpose of social media? To get people to start the conversation with you. And while *some* people will do that directly on a social media platform i.e. via Instagram direct message or a Facebook comment, many people will prefer to do that through your website. When you post links back to your website on your social media platforms say twice a week, you give them the opportunity to do just this. Wondering what links to share? If you have a blog, sharing your latest blog post is a great way (this is one of the primary benefits of blogging on a regular basis). Also, linking to your Services, Values, or About Me page once in a while (perhaps accompanied by what that page means to you and why), will work wonders. And if you’re looking for even MORE ways of driving traffic to your website, check out these 5 Ways to Improve Your SEO also on the Ellanyze blog.
When you integrate your website into your social media and integrate your social into your website, it’s double the fun. What are you favorite ways to do one or the other? Let us know in the comments below?