The world of how to use Google Analytics can be overwhelming, to say the least, so here are three easy metrics you can look at and use to make improvements on your website.
I used to be incredibly intimidated by Google Analytics. All those charts, graphics, and stats – upon opening my account I didn’t even know where to begin.
If you’ve been feeling similarly – this post is for you!
How to Use Google Analytics: Start With 3 Basic Metrics
Check out the following Google Analytics tips for entrepreneurs that will provide you with key insights to help you maximize your website – your most treasured marketing tool.
1) Sessions by Device
Do the majority of your visitors view your website on a desktop computer or a mobile phone? The answer may surprise you. Using the “Session by Device” feature of Google Analytics, you can get an exact percentage over the last day, week, or month. This is important information! For example, if you set up and designed your website looking at only the desktop view and then learn that 80% of your visitors are on phone, you’ll want to give some real attention to the mobile experience.
2) Pages/Posts With the Most Views
Which pages and blog posts get the most views? You can find out easily with Google Analytics. Learning about your most commonly viewed pages sheds some light on your visitor’s website journey. And if you’re a blogger, discovering your most popular posts is pure gold. Maximize those popular posts by featuring them on your homepage, or better yet, creating a relevant opt-in freebie with a subscribe box specific to those posts’ contents.
3) Referral Traffic
Where do website visitors come from? Yep, you can learn that too. Whether visitors come by way of a Google search, direct, via Facebook or LinkedIn, an email, or anything else – Google Analytics breaks it down for you. Why is this helpful? Because it can inform you about what is working best in your marketing efforts, and what is not.
Ready to get started? Get going with this handy beginner’s guide!