Pricing & First Impressions
A strange experience while furniture shopping shows us why first impressions matter and what they have to do with pricing.
Presentation Matters!
When you are providing a product or a service, it’s not just the thing that matters. It’s the *experience*!
A Perfect Example of a “Niche” Business
This sports bar I visited in Phoenix, AZ might just be the perfect example of creating a business for a *niche* audience.
Why You Can & Should Raise Your Prices
A recent conversation with a friend who felt afraid to raise their prices might yield some wisdom and insights for you!
5 Giveaways You Made Your Website Yourself
If you made your website yourself, here are the five things to avoid if you want it to look like it was made by a pro!
Say Hello to the New Ellanyze Website! (Plus 5 Takeaways for Your Site)
My website was 6+ years old and I knew it was time for a change. Say hello to my new website PLUS enjoy five of my favorite parts that you can implement on your own site.
Just Imagine!
What can you do to allow your prospects to imagine themselves in a new place – the place they’ll be after they take advantage of your services?
Equipment Doesn’t Matter – Here’s Why
What can Charlie Parker, one of the forefathers of the jazz art form, teach us about the importance (or lake thereof) of equipment? Everything.
Make Them Say “YES!”
How do you allow your website visitors to have the experience of thinking to themselves as they browse your website: “YES, this is the person I need!”