The Forgotten Website
I get it. Really, I do. After you’ve done all that hard work with your web designer on copy, imagery, and everything else, and your new website is done (WOO!) it’s so easy to then just … leave it be.
BUT, here’s the thing. When you neglect your website as the years go by, problems can creep in and then add up. Problems like these:
- Links to external sites that used to work but are now broken
- Embed codes that are no longer operational and need to be updated
- Plugins that used to be well-maintained but are no longer and need to be replaced
- Pages that used to align with your services and business but no longer do
- And most of all … missing out on awesome new features that have been developed since!
When you take the time to give your website a little TLC every few years, it not only solves all of the above – it ALSO keeps your website (and your business) looking super fab for a long, long time to come.
Case in Point
It had been four years since the highly talented and established singer-songwriter Erin Zindle (of Erin Zindle & The Ragbirds) and I had worked together on her new website. And while it was surely still looking good, it also could use some Tender Lovin’ Care.
After having a long look over every page of The Ragbirds site, I made the following improvements:
- Using photos from their latest photoshoot, we made a different header graphic for each and every page, making the visitor’s experience much more fun and dynamic.
- We replaced the Spotify player embed code we’d been using that had expired, and got it working again.
- We added a pink shopping cart icon to the navigation menu, making it easy for users to get to their cart.
- We added a slick “slide out” cart view feature that slides open whenever a user adds a product to their cart.
- We replaced the now defunct “Gigpress” plugin we’d been using for her calendar with a Songkick embed (this also streamlines her workload because now she only has to enter shows in ONE place).
- Because Erin is now doing both full-band and solo shows, we figured out how to distinguish between them so fans won’t show up at a solo show expecting to see the full band.
- We updated the format of the blog page so visitors can more easily browse all posts at once.
- We updated the mobile menu to a sticky menu icon that stays in place (so users can get to the menu from any place on a page).
- We added links to Spotify, Apple Music, etc. at the top of the Music page so users can easily find The Ragbirds on their streaming platform of choice.
WHEW! And I tell you what, with just a day’s work to complete all of the above, the Ragbirds site is now looking brand new and sleeker and sexier than ever. Check it out here.
Could I be the one you’re looking for?
If your website was shiny and new three to five years ago, now is the perfect time. With just a Zoom conversation and a day’s work from yours truly, your loving web designer, your website could be 100% refreshed.
Book a call if you’re ready to talk. Let’s do this!
xo
Janelle
