Why selling feels so icky right now – and how to turn it around.
For most of us, selling felt icky even in a world still untouched by COVID-19. The question of why is a tough nut to crack. In truth, there are many reasons why selling might be difficult for us: we may desperately want to avoid being like the sleazy salespeople who’ve forced products on us in the past, we may have personal barriers around asking for money, or (the big doozie) we may have deep-seated beliefs about whether we’re worth the investment we’re asking for.
And now, in the midst of COVID-19, that icky feeling around selling has been magnified tenfold. After all, when there are people all around us who’ve lost their income and/or are getting sick, how dare we sell our services … right?
The truth is, whatever that obstacle is that stands between you and making that powerful impact in the world that you desire, it all comes down to your mindset.
My hope is that the following three mindset shifts can help you to let go of the notion of “selling” and begin offering your gifts (which are so desperately needed right now) from a place of passion, gratitude, and love.
Mindset Shift #1: Turn the tables around.
Can you recall a time when, after suffering from an issue for a long time, you finally found a miraculous service provider who took away all your pain – and was deeply kind to boot? Never forget that you are this savior to your clients. Quite honestly, you owe it to the people who need you right now not to be bashful about how you can help.
Mindset Shift #2: Talk about your favorite parts.
What do you love most about what you do? What parts of your process get you positively amped up? Talking about the stuff you’re most jazzed about never feels like selling, and it shows people your passion and expertise clear as day.
Mindset Shift #3: Ground yourself in a place of service.
Before any conversation with a prospective customer, try repeating this phrase to yourself a few times and let the words sink in: I am rooted in a place of service. I aim to help this person in whatever way I can. When we focus all of our energy on being of service, fear and worry often realize there’s no room for them and exit the building.
What’s one thing you can do this week to shift your selling mindset and begin offering what you have to give the world from a place of love instead?