Do you have a contact form on your website? If you’re like most people, you do. And why not? It makes it easy for website visitors to initiate that first contact without leaving your website.
But did you know that forms can be used for a near-infinite number of other purposes beyond just a contact form? As with everything in the website world, the only limit is your imagination! 🌈
Below are five creative ways to use forms on your website and also probably make your life a little easier at the same time.
Questionnaire Forms
At any point in your process with your customers do you have them fill out a questionnaire of any kind? If your current method is to have folks fill out a worksheet and scan it over to you, an online form on your website could be a major upgrade. Online forms can include all sorts of input fields beyond just simple text boxes: dropdowns, checkboxes, upload file options, and more!
The benefit: When you have customers fill out questionnaires directly on your website, you’ll automatically have access to a saved database of everyone’s entries to reference in the future. Sweet!
Job Application Forms
Looking to hire a new employee or assistant? While there are certainly benefits to posting your job listing on websites like Indeed, creating a job application form directly on your website gives you total control over everyone about the form, both the way it looks and operates.
The benefit: Anyone who fills out a job application form on your website will most likely also take a few minutes to look around your website and learn more about your company which helps everyone in the job/employee search process.
Testimonial Gathering Forms
Do you routinely ask your customers for testimonials/reviews? (If not, a word of advice: you should be). A form on your website is an excellent way of gathering testimonials to use in your marketing materials.
The benefit: When you create a testimonial form for customers to fill out, it allows you to ask highly guided questions as opposed to the ask being completely open-ended. This will without a doubt get you better and more usable quotes from your customers!
Customer Feedback Forms
Sure, positive feedback is always nice to get, but any feedback from customers is valuable and often it’s the negative that’s most valuable of all. And what better way to garner such insights than via a form on your website?
The benefit: Looking over feedback form submissions is sometimes not the easiest of tasks, which is why it’s a good thing those submissions will all be saved and safely tucked away for whenever you’re ready to review them.
Lead Qualification Forms
How is a lead qualification form different from a basic contact form? Often, a lead qualification form is one you send to prospects after they’ve filled out your initial contact form. The lead qualification form might be longer and ask more pointed questions to make sure they’re a good fit for your services, asking them about things like work and communication style or budget i.e. Are you prepared to invest at least $— in a new website for your business?
The benefit: A lead qualification form shows your prospects that you mean business.
What’s Next?
Do any of the forms above sound like they might make your life a little easier? If so, please do get in touch, and let’s talk about how to make it happen.
