We all know that happy clients equal a happy business. But besides the obvious delivering amazing service, how can we build fantastic client relationships? Read on to find out.
Picture your favorite client. You know the one – they’re always glad to see you, they’re a total pleasure to work with, and time after time they’re thrilled with the work you do.
But what if your relationships with all your clients could be as fantastic as the one you have with this dream client? And what if instead of waiting for more of those “dream clients” to appear, we worked intentionally to make every client relationship a fantastic one?
Sound too good to be true?
It’s actually entirely possible with the following five secrets to building fantastic client relationships.
1) Be an exceptional communicator.
Be available, be timely, be clear, and be eloquent. Always take the time to communicate exceptionally, whether it’s in person, over the phone, or in an email. Commit to replying to your clients’ inquiries thoroughly and in a timely manner, and they will come to trust, value, and appreciate you more than you know.
2) Share your knowledge.
Although you don’t need to share every aspect of the “sausage making” behind your business with your clients (their eyes would probably glaze over), from time to time, it can be great to take that opportunity and share with your client why you’re doing what you’re doing, or how you’re doing it. They will appreciate having a glimpse into your work, and it will build their trust in your process and knowledge.
3) Get to know your client, the person.
I’m guessing you know all about your client’s business. But what do you know about them, the person? Are they married? Single? Do they have kids? What do they do when they’re not working? Where are they vacationing this summer? Don’t be afraid to express curiosity or interest in your clients’ lives. It doesn’t have to be nosy or creepy and can in fact be warm, friendly, and genuine.
4) Be nice! (even on your terrible days)
I know it’s hard, but even on your worst days – the days when you wonder why you ever started a business in the first place – keeping a positive and friendly demeanor is the way to go, both in person and in writing. In my experience, when I’m having a bad day, putting on a happy face for my clients actually ends up making me feel better in the end 🙂
5) Go above and beyond.
Of course, you get the job done for your clients on time every time (because that’s what we do), but do you ever go above and beyond? When you see those opportunities to go that extra quarter mile because you know it will bowl over your client with happiness, take it each and every time! Those opportunities are worth their weight in gold.
Why do your clients love you so much? What do you do that creates stellar relationships with your clients? Let us know in the comments below!