Facebook pages are all the rage these days (not to be confused with Facebook profiles – click here to understand the difference). And it’s not too hard to see why. After all, they’re a great way to inform all the people you know (or all the Facebook users anyway) about your “business” on a regular basis – and hopefully to get them moseying on over to your main website. However, a neglected Facebook page isn’t going to do a darn thing for you – and nor is a poorly managed one. Below are five things you can do to gather more likes for your page and to get more people talking about it.
1) Commit to posting once a day
Especially with the new Timeline format that all Facebook pages were transferred over to last month, if you aren’t posting regularly to your FB page, it’s going to look rather dismal. But there’s a more important reason that you should be posting to your page daily. Perhaps you know this, but perhaps you need a reminder: posting is the key to both getting people visiting your page and to getting them sharing your page with others. Each time you post, that post goes out to the newsfeeds of all the people who have liked your page. When one of those people likes your post or shares it, that then gets posted to their newsfeeds. So do yourself a favor and commit to posting to your page once a day – it should yield a lot more activity on your page.
2) Expand your posting vocabulary
I think all of us have at one time run into the question: “what am I supposed to post on my page?” For our purposes here let’s pretend our page is for a band. The obvious reason to post would be if you have an upcoming performance. But there are countless other things you could post about: updates on a musical project you’re involved in, notes about a recent live show you saw, a new recording or someone else’s recording that you’ve been checking out – the list goes on and on. Try and think outside the box in terms of page post content. Once you realize you can post about much more than just gigs (or whatever the obvious thing to post about is for your page) – I think you’ll find that you actually have a lot to say. Just remember: whenever possible, try to make your posts relevant to the people who are seeing it.
3) Ask questions!
I remember when I first realized that to be a “great conversationalist” all I really had to do was ask good questions. And as a FB page owner, the same rule applies. Asking questions in your posts is the single best way to get people involved and to get them joining the conversation. What do you think of [fill-in-the-blank]? What has been your experience with [fill-in-the-blank]? Has anyone else ever felt like [fill-in-the-blank]? Start asking more questions and I guarantee you’ll start getting more comments.
4) Put some effort into your banner image
Let’s face it: I would encourage all of you to put some thought and effort into what you display in this banner – after all it’s your biggest (and perhaps only) opportunity to really personalize your page. One of my personal pet peeves is when I’m at someone’s FB page and I see that their banner is low-resolution (meaning you can see that the image is pixelated). To avoid this, check out the exact recommended dimensions for your cover photo. And if you’re feeling ambitious, try experimenting with adding text to your banner in a photo-editing program such as Photoshop.
5) Take advantage of Facebook page apps
Apps for Facebook pages are a great to way to add media to your page and to get it synced with other areas your manage on the web. For example: if you have a blog, the RSS app can post a link to your FB page each time you finish a new blog post. The Twitter app can direct all your tweets to your FB page. There’s a Youtube app that will post any new videos you upload to your Youtube channel. FlickR user? There’s an app for that too – it will post on your FB page each time you upload new photos. This is just the beginning – there are several more apps that you can use to get creative about how you’re connecting with your FB fans. It would be a waste not to take advantage of these apps as they’re all available for free use and will most definitely garner more attention for your page.
I hope that you find these tips helpful and that they’ll make a difference for you in getting your FB page some more attention! As a bonus tip, may I suggest that you take advantage of the help section about Facebook pages on the official FB site. There is a lot of great information there that I suspect goes wholly unnoticed for the most part. Check that out here.